Collecting Information for the Final Research Project

Campaign 1994: California Governor
Kathleen Brown (Democrat) 40.6%: 3,519,766 Votes
Pete Wilson (Republican) 55.2%: 4,781,766 Votes –Incumbent

http://www.youtube.com/watch?v=beO5FYIGDVg
http://www.youtube.com/watch?v=lLIzzs2HHgY&NR=1 Pete Wilson 1994 campaign ad on illegal immigration


Campaign 2002: California Governor
Gray Davis (Democrat) 47.3%: 3,533,490 Votes -Incumbent
Bill Simon (Republican) 42.4%: 3,169,801 Votes

Campaign 2010: California Governor
Jerry Brown (Democrat) 53.6%: 4,987,007 Votes -Incumbent
Meg Whitman (Republican) 41.3%: 3,835,400 Votes


List of different types of advertisements:
Attack ads
Bumper stickers
Campaign buttons
Canvassing: Door to door, telephoning (telephone canvassing) it is to view how the voter will vote and not necessarily to argue or persuade them.
Direct marketing: advertising techniques such as fliers, catalogue distribution, promotional letters, and street advertising
Election promise
Get out the vote: Provide means and support to ensure as many votes overall (no matter what candidate) as possible
Lawn/ Building signs
Negative campaigning
Opposition research: researching your opponents background and history either ethically or non.
PIG: Persuade, Identify, Get out the vote
Posters
Push poll: Viewed as a form of negative campaigning. Influencing/ altering the views of the voter. This could use rumor mongering, may rely on innuendo or by using opposition research to down talk an opponent. This is condemned by the American Association of Political Consultants.

Reference:
http://en.wikipedia.org/wiki/California_state_elections,_1994
http://en.wikipedia.org/wiki/California_state_elections,_2002
http://en.wikipedia.org/wiki/California_state_elections,_November_2010

November 18, 2010 Draft 2

Analysis #3: Proposal for Research Project

Claudia Ayerdis

Media, Politics & Science 2010

Are U.S. candidates more or less aggressive in advertisement when it comes to running for office in regards to elections in 1994, 2002, and 2010?
I am an advertisement consultant studying the campaigning for candidates.
When it comes to each of those years does the popular group (Republican or Democrat) have any influence on the way candidates advertise their campaign.
I will create a slide show with Power Point in order to display the graphs properly. I will show bar graphs to display the difference in each year. The object is to first see if advertisement has grown in any of these campaign years and how. In my research I have comprised a list of what types of advertisements there are:
Attack ads
Bumper stickers
Campaign buttons
Canvassing: Door to door, telephoning (telephone canvassing) it is to view how the voter will vote and not necessarily to argue or persuade them.
Direct marketing: advertising techniques such as fliers, catalogue distribution, promotional letters, and street advertising
Election promise
Get out the vote: Provide means and support to ensure as many votes overall (no matter what candidate) as possible
Lawn/ Building signs
Negative campaigning
Opposition research: researching your opponents background and history either ethically or non- ethically.
PIG: Persuade, Identify, Get out the vote
Posters
Push poll: Viewed as a form of negative campaigning. Influencing/ altering the views of the voter. This could use rumor mongering, may rely on innuendo or by using opposition research to down talk an opponent. This is condemned by the American Association of Political Consultants.
I need to find out how it has changed over time, for example the World Wide Web. I have chosen to study the elections of governors of California.
1994: Kathleen Brown (Democrat) & Pete Wilson (Republican)
2002: Gray Davis (Democrat) & Bill Simon (Republican)
2010: Jerry Brown (Democrat) & Meg Whitman (Republican)
Is their any particular way that each party prefers to campaign?