Issue 18 - Unit 6
The lifestyle we are living, has changed. Can we say it's for better or for worst, who knows? We move into a media feed society, where technology rules all. Do we have too many choices? Lets go back when people use to ready the morning news paper and take their moment, to begin the day with knowledge, relaxed, breakfast was still the most important meal of the day. That is knowlege, that is an informed society. Years gone by, now the radio feeds us information. We go about our day working and listening to information. But with that how well are we really paying attention to what is being said, will be be able to recall or simply recognize? Travel years later past television, past internet, we reach today. A society where it would be uncommon for at least 90% of the people you interact with have a phone, or some time of information collecting device. Are we still really informed? Yes, but now we select what we want to listen to and what we like. Dictionary.com defines informed as having or prepared with information or knowledge. Therefore we can all be informed, but personally returning back the days were liturature was more informative than internet, we were smarter, our brains needed to containe more informaiont. The fact that we had to reasearch something in a library is being informed. We've beome lazy. Always on the go. Contradictory may seem, not really, we physically are lazy and society has make us honey bees...work work work work....now when do I get to play? Whats is the realy price for being informed as an individual and as a society???
Thursday, October 28, 2010
Is Advertising Good for Society?
John Calfee who agrees that Advertising is good for society, tells us that this benefits consumers. Advertising creates competition that allows for conpetetive pricing and bargans. Dinyar Godrej on the other hand believes that advertising can be seen as a pretty way to lie. The images and ideas that advertising portray are usually not the outcome of the product.
Yes: John E. Calfee
Advertising induces consumers towards wanting the product of service. The want being the key word, because ususally we don't need advertisment for things we truely need in our day to day lives. Calfee in a some states that comsumers knowing what the purpose is of advertisment there is significant data that implies we are still very critical and suspicious of what advertisers say and do.
How useful is advertising?
Advertising is not only to identify a products specific benefit, but it can provide a large amount of information that may beneifit all parties other than the advertiser. There is a goal to achieve credibility through advertising stimulating research neccessary. The example given was that of The National Cancer Institute and Kellogg Corporation. Combinging their advertising power for the better health of society. "The National Cancer Institute believes a high fiber low fat diet may reduce your risk of somke kinds of cancer..." The link was made from studies by the NCI that high-fiber was liked to cancer, which meant Kellog's All-Bran line was a healthy choice to a healther body. In this case Advertisment benifit all. This started a popularity of firms sponsoring reasearch on their products anticipating persuasive advertising claims of their product being a needed benefit. "Sellers focused on the information that favored their own products...the benefits to consumers arose from the imperatives of the competitive process." Advertising is expensive, therefore they push in the beneficial ideals in the short amount of time, with any warning information listed in small letters. This creates "Less-bad advertising". For example the logos reading "less fat, less dangerous, and so on". In all there will always be products can are better because advertisment makes them out to be as cigarettes do with their camel. The journey of Camels advertisment lead to other cigarette brands to lead a continued journey of "less-bad" product. As did Advil when Tylenol in 1996 was reported to cause liver damage in heavy drinkers. In all advertiment is a way to spread that bad in the good, but in the end its to benefit the comsumer and add competition to the free market.
No: Dinyar Godrej
How the Ad Industry Pins Us Down
Gordrej begins with bold statement, "Advertising is invovled in soul fraud instead". Advertisment isn't to provide product or service information to consumers, it is a vicious platform to induce dreams, emotions, and virtues. Would we really pay attention to Ads if their were only words and not images? I don't think so...The slogan for Sprite (owned by Coca-Cola) wasn't wrong when they proclaimed: 'Image is nothing thirst is evertything'. Trial and error make advertisment successful. Mass advertising is a game to push the smaller companies off the stage. The game is played with tricks, money, and ultimatly control or a media channel. Adverting leads to portray that a wanted lifestyle is beyond the reach of all except for the wealthy. This leads to a greedy and materialistic society. Following this you'll find and Ad seeking donations for animals or inpovered children, but what you don't see is it foul play, or sincere. Deny them that privlilage Godrej says. Don't let the images become a part of our lives "The distorting mirow will need to shatter first before a floating world comes into view."
Yes: John E. Calfee
Advertising induces consumers towards wanting the product of service. The want being the key word, because ususally we don't need advertisment for things we truely need in our day to day lives. Calfee in a some states that comsumers knowing what the purpose is of advertisment there is significant data that implies we are still very critical and suspicious of what advertisers say and do.
How useful is advertising?
Advertising is not only to identify a products specific benefit, but it can provide a large amount of information that may beneifit all parties other than the advertiser. There is a goal to achieve credibility through advertising stimulating research neccessary. The example given was that of The National Cancer Institute and Kellogg Corporation. Combinging their advertising power for the better health of society. "The National Cancer Institute believes a high fiber low fat diet may reduce your risk of somke kinds of cancer..." The link was made from studies by the NCI that high-fiber was liked to cancer, which meant Kellog's All-Bran line was a healthy choice to a healther body. In this case Advertisment benifit all. This started a popularity of firms sponsoring reasearch on their products anticipating persuasive advertising claims of their product being a needed benefit. "Sellers focused on the information that favored their own products...the benefits to consumers arose from the imperatives of the competitive process." Advertising is expensive, therefore they push in the beneficial ideals in the short amount of time, with any warning information listed in small letters. This creates "Less-bad advertising". For example the logos reading "less fat, less dangerous, and so on". In all there will always be products can are better because advertisment makes them out to be as cigarettes do with their camel. The journey of Camels advertisment lead to other cigarette brands to lead a continued journey of "less-bad" product. As did Advil when Tylenol in 1996 was reported to cause liver damage in heavy drinkers. In all advertiment is a way to spread that bad in the good, but in the end its to benefit the comsumer and add competition to the free market.
No: Dinyar Godrej
How the Ad Industry Pins Us Down
Gordrej begins with bold statement, "Advertising is invovled in soul fraud instead". Advertisment isn't to provide product or service information to consumers, it is a vicious platform to induce dreams, emotions, and virtues. Would we really pay attention to Ads if their were only words and not images? I don't think so...The slogan for Sprite (owned by Coca-Cola) wasn't wrong when they proclaimed: 'Image is nothing thirst is evertything'. Trial and error make advertisment successful. Mass advertising is a game to push the smaller companies off the stage. The game is played with tricks, money, and ultimatly control or a media channel. Adverting leads to portray that a wanted lifestyle is beyond the reach of all except for the wealthy. This leads to a greedy and materialistic society. Following this you'll find and Ad seeking donations for animals or inpovered children, but what you don't see is it foul play, or sincere. Deny them that privlilage Godrej says. Don't let the images become a part of our lives "The distorting mirow will need to shatter first before a floating world comes into view."
Thursday, October 21, 2010
Tuesday, October 19, 2010
Are Citizens Better Informed in the Information Society - Survey
Answer all questions truthfully and to the best of your ability. No Cheating!
Are citizens better informed in the information society?
1.) What is your age? _____
2.) Did you vote in the last election? Yes_____ No_____
3.) Are you Republican_____
Democrat _____
Other (Please List) _____
4.) Write an issue that we will be voting for on this years ballot___________________________________________________________________
5.) Name 2 candidates for Governor of California: __________________________________ &___________________________________
6.) How long do you spend in hours per week:
Watching TV_____
On your Smartphone (looking at information) _____
Listening to the Radio _____
Using the internet _____
7.) Who is our current governor? _______________________________________________
All information will remain anonymous. This is a simple survey to attempt to identify how well citizens are informed in the information society. NDNU Student Research: Claudia Ayerdis
Are citizens better informed in the information society?
1.) What is your age? _____
2.) Did you vote in the last election? Yes_____ No_____
3.) Are you Republican_____
Democrat _____
Other (Please List) _____
4.) Write an issue that we will be voting for on this years ballot___________________________________________________________________
5.) Name 2 candidates for Governor of California: __________________________________ &___________________________________
6.) How long do you spend in hours per week:
Watching TV_____
On your Smartphone (looking at information) _____
Listening to the Radio _____
Using the internet _____
7.) Who is our current governor? _______________________________________________
All information will remain anonymous. This is a simple survey to attempt to identify how well citizens are informed in the information society. NDNU Student Research: Claudia Ayerdis
Tuesday, October 12, 2010
Dear CNN
http://www.cnn.com/feedback/
October 13, 2010
Dear CNN,
I would like to begin by congratulating the team on a site well built. The viewer is able to quickly locate the search bar, view tabs with different categories, and immediately there after provide a selection of vides of current events. The three are important to today’s growing society of interactive media and less motivated voters. The combination of a strong, organized, and informative website is much needed to enable our recall and recognition of information easier.
The ease of locating the search bar on a news link is critical in keeping a viewer logged on to your site longer. In your CNN/ Opinion Research Corp. survey last week it appears that only a third of Democrats are enthusiastic about voting this year. With that being stated if a news site can’t provide an easy way for a voter to find information the third may soon become a fourth. I was able to type in a key word (ex: Meg Whitman) and not only did I get a hit on the actual topic but also other topics outlining the category. I personally tend to be a selective ready, so this feature helps me view other interesting controversy between my search and related topics. A comment on http://www.epinions.com about CNN reads, “…and best of all it is so very easy to navigate your way through all of it!”
Next the tabs and sub-categories that our outlined and in bold. Navigation to these areas is easy with contrasting colors, no pop-ups, and few advertisement that is not distracting. My favorite part of your main page within the Edition: US Home page would have to be the twelve categories you provide towards the bottom of the page with bullet points of topics within those categories. With this being said on October 12, 2010 I reviewed the Political category. CNN’s views appear fair, informative, and provide substantive content with little humor and hype where needed. In an article published on http://www.news-ratings.com/cnn, they write that CNN is “…written by professionals, as they cover essential topics…” “CNN.com is among the world's leaders in online news and information delivery.”
The ratio of video, audio, and writing also helps a less motivated voter easily familiarize themselves with the site. Throughout the videos I viewed there is credibility lying within the sources you provide. This as you know is extremely important as it not only provides a trust between the reader and viewers, but become a source for less educated voters to educate themselves on what their community, state, government, and overall society is about.
In all the team of over 4000 professionals that make CNN come together is doing a great job. Keep up the good work in providing voters like myself an easy and interactive way of gaining information. Easy search, clear topics, and supporting videos all make CNN one of the top choices in news of our world today, tomorrow, and the future.
Sincerely,
Claudia Ayerdis
Student of Knowledge
October 13, 2010
Dear CNN,
I would like to begin by congratulating the team on a site well built. The viewer is able to quickly locate the search bar, view tabs with different categories, and immediately there after provide a selection of vides of current events. The three are important to today’s growing society of interactive media and less motivated voters. The combination of a strong, organized, and informative website is much needed to enable our recall and recognition of information easier.
The ease of locating the search bar on a news link is critical in keeping a viewer logged on to your site longer. In your CNN/ Opinion Research Corp. survey last week it appears that only a third of Democrats are enthusiastic about voting this year. With that being stated if a news site can’t provide an easy way for a voter to find information the third may soon become a fourth. I was able to type in a key word (ex: Meg Whitman) and not only did I get a hit on the actual topic but also other topics outlining the category. I personally tend to be a selective ready, so this feature helps me view other interesting controversy between my search and related topics. A comment on http://www.epinions.com about CNN reads, “…and best of all it is so very easy to navigate your way through all of it!”
Next the tabs and sub-categories that our outlined and in bold. Navigation to these areas is easy with contrasting colors, no pop-ups, and few advertisement that is not distracting. My favorite part of your main page within the Edition: US Home page would have to be the twelve categories you provide towards the bottom of the page with bullet points of topics within those categories. With this being said on October 12, 2010 I reviewed the Political category. CNN’s views appear fair, informative, and provide substantive content with little humor and hype where needed. In an article published on http://www.news-ratings.com/cnn, they write that CNN is “…written by professionals, as they cover essential topics…” “CNN.com is among the world's leaders in online news and information delivery.”
The ratio of video, audio, and writing also helps a less motivated voter easily familiarize themselves with the site. Throughout the videos I viewed there is credibility lying within the sources you provide. This as you know is extremely important as it not only provides a trust between the reader and viewers, but become a source for less educated voters to educate themselves on what their community, state, government, and overall society is about.
In all the team of over 4000 professionals that make CNN come together is doing a great job. Keep up the good work in providing voters like myself an easy and interactive way of gaining information. Easy search, clear topics, and supporting videos all make CNN one of the top choices in news of our world today, tomorrow, and the future.
Sincerely,
Claudia Ayerdis
Student of Knowledge
Thursday, October 7, 2010
CNN U.S as my chosen Media Outlet
I haven't chosen what stories exactly I will be covering, but I do know that I will focus on California Politics. My focus will be to look into articles pertaining to Meg Whitman, Jerry Brown, Barbera Boxer, and similar candidates. I will be watching their videos and reading the reports.
Commonwealth Games
This is an international, multi-sport even that is held every four years. The games includ thousands of elite nations (http://en.wikipedia.org/wiki/List_of_members_of_the_Commonwealth_of_Nations).
In the games they play sports similar to the ones used in the Olympics as well as lawn bowls (Bowls is a sport in which the objective is to roll slightly asymmetric balls, called bowls, so that they stop close to a smaller—normally white—bowl called the "jack" or "kitty". Bowls, either flat- or crown-green, is usually played outdoors, on grass and synthetic surfaces. Flat-green bows can also be played indoors on synthetic surfaces.), rugby sevens (http://en.wikipedia.org/wiki/Rugby_sevens) and netball (Netball is a ball sport played between two teams of seven players. The sport shares many similarities with basketball, having been derived from early versions of women's basketball.).
The Commonwealth Games Federation (CGF), which also controls the sporting programme and selects the host cities. The first even was held in 1930. There are currently 54 members of the Commonwealth of Nations, and 71 teams participate in the Games.
This information was found on good ol' wiki :)
Here is a video of what the Commonwealth Games are about:
It is the opening ceremony in Delhi http://www.youtube.com/watch?v=MkSWE9UZjdE&feature=related
In the games they play sports similar to the ones used in the Olympics as well as lawn bowls (Bowls is a sport in which the objective is to roll slightly asymmetric balls, called bowls, so that they stop close to a smaller—normally white—bowl called the "jack" or "kitty". Bowls, either flat- or crown-green, is usually played outdoors, on grass and synthetic surfaces. Flat-green bows can also be played indoors on synthetic surfaces.), rugby sevens (http://en.wikipedia.org/wiki/Rugby_sevens) and netball (Netball is a ball sport played between two teams of seven players. The sport shares many similarities with basketball, having been derived from early versions of women's basketball.).
The Commonwealth Games Federation (CGF), which also controls the sporting programme and selects the host cities. The first even was held in 1930. There are currently 54 members of the Commonwealth of Nations, and 71 teams participate in the Games.
This information was found on good ol' wiki :)
Here is a video of what the Commonwealth Games are about:
It is the opening ceremony in Delhi http://www.youtube.com/watch?v=MkSWE9UZjdE&feature=related
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