Issue 18 - Unit 6
The lifestyle we are living, has changed. Can we say it's for better or for worst, who knows? We move into a media feed society, where technology rules all. Do we have too many choices? Lets go back when people use to ready the morning news paper and take their moment, to begin the day with knowledge, relaxed, breakfast was still the most important meal of the day. That is knowlege, that is an informed society. Years gone by, now the radio feeds us information. We go about our day working and listening to information. But with that how well are we really paying attention to what is being said, will be be able to recall or simply recognize? Travel years later past television, past internet, we reach today. A society where it would be uncommon for at least 90% of the people you interact with have a phone, or some time of information collecting device. Are we still really informed? Yes, but now we select what we want to listen to and what we like. Dictionary.com defines informed as having or prepared with information or knowledge. Therefore we can all be informed, but personally returning back the days were liturature was more informative than internet, we were smarter, our brains needed to containe more informaiont. The fact that we had to reasearch something in a library is being informed. We've beome lazy. Always on the go. Contradictory may seem, not really, we physically are lazy and society has make us honey bees...work work work work....now when do I get to play? Whats is the realy price for being informed as an individual and as a society???
Thursday, October 28, 2010
Is Advertising Good for Society?
John Calfee who agrees that Advertising is good for society, tells us that this benefits consumers. Advertising creates competition that allows for conpetetive pricing and bargans. Dinyar Godrej on the other hand believes that advertising can be seen as a pretty way to lie. The images and ideas that advertising portray are usually not the outcome of the product.
Yes: John E. Calfee
Advertising induces consumers towards wanting the product of service. The want being the key word, because ususally we don't need advertisment for things we truely need in our day to day lives. Calfee in a some states that comsumers knowing what the purpose is of advertisment there is significant data that implies we are still very critical and suspicious of what advertisers say and do.
How useful is advertising?
Advertising is not only to identify a products specific benefit, but it can provide a large amount of information that may beneifit all parties other than the advertiser. There is a goal to achieve credibility through advertising stimulating research neccessary. The example given was that of The National Cancer Institute and Kellogg Corporation. Combinging their advertising power for the better health of society. "The National Cancer Institute believes a high fiber low fat diet may reduce your risk of somke kinds of cancer..." The link was made from studies by the NCI that high-fiber was liked to cancer, which meant Kellog's All-Bran line was a healthy choice to a healther body. In this case Advertisment benifit all. This started a popularity of firms sponsoring reasearch on their products anticipating persuasive advertising claims of their product being a needed benefit. "Sellers focused on the information that favored their own products...the benefits to consumers arose from the imperatives of the competitive process." Advertising is expensive, therefore they push in the beneficial ideals in the short amount of time, with any warning information listed in small letters. This creates "Less-bad advertising". For example the logos reading "less fat, less dangerous, and so on". In all there will always be products can are better because advertisment makes them out to be as cigarettes do with their camel. The journey of Camels advertisment lead to other cigarette brands to lead a continued journey of "less-bad" product. As did Advil when Tylenol in 1996 was reported to cause liver damage in heavy drinkers. In all advertiment is a way to spread that bad in the good, but in the end its to benefit the comsumer and add competition to the free market.
No: Dinyar Godrej
How the Ad Industry Pins Us Down
Gordrej begins with bold statement, "Advertising is invovled in soul fraud instead". Advertisment isn't to provide product or service information to consumers, it is a vicious platform to induce dreams, emotions, and virtues. Would we really pay attention to Ads if their were only words and not images? I don't think so...The slogan for Sprite (owned by Coca-Cola) wasn't wrong when they proclaimed: 'Image is nothing thirst is evertything'. Trial and error make advertisment successful. Mass advertising is a game to push the smaller companies off the stage. The game is played with tricks, money, and ultimatly control or a media channel. Adverting leads to portray that a wanted lifestyle is beyond the reach of all except for the wealthy. This leads to a greedy and materialistic society. Following this you'll find and Ad seeking donations for animals or inpovered children, but what you don't see is it foul play, or sincere. Deny them that privlilage Godrej says. Don't let the images become a part of our lives "The distorting mirow will need to shatter first before a floating world comes into view."
Yes: John E. Calfee
Advertising induces consumers towards wanting the product of service. The want being the key word, because ususally we don't need advertisment for things we truely need in our day to day lives. Calfee in a some states that comsumers knowing what the purpose is of advertisment there is significant data that implies we are still very critical and suspicious of what advertisers say and do.
How useful is advertising?
Advertising is not only to identify a products specific benefit, but it can provide a large amount of information that may beneifit all parties other than the advertiser. There is a goal to achieve credibility through advertising stimulating research neccessary. The example given was that of The National Cancer Institute and Kellogg Corporation. Combinging their advertising power for the better health of society. "The National Cancer Institute believes a high fiber low fat diet may reduce your risk of somke kinds of cancer..." The link was made from studies by the NCI that high-fiber was liked to cancer, which meant Kellog's All-Bran line was a healthy choice to a healther body. In this case Advertisment benifit all. This started a popularity of firms sponsoring reasearch on their products anticipating persuasive advertising claims of their product being a needed benefit. "Sellers focused on the information that favored their own products...the benefits to consumers arose from the imperatives of the competitive process." Advertising is expensive, therefore they push in the beneficial ideals in the short amount of time, with any warning information listed in small letters. This creates "Less-bad advertising". For example the logos reading "less fat, less dangerous, and so on". In all there will always be products can are better because advertisment makes them out to be as cigarettes do with their camel. The journey of Camels advertisment lead to other cigarette brands to lead a continued journey of "less-bad" product. As did Advil when Tylenol in 1996 was reported to cause liver damage in heavy drinkers. In all advertiment is a way to spread that bad in the good, but in the end its to benefit the comsumer and add competition to the free market.
No: Dinyar Godrej
How the Ad Industry Pins Us Down
Gordrej begins with bold statement, "Advertising is invovled in soul fraud instead". Advertisment isn't to provide product or service information to consumers, it is a vicious platform to induce dreams, emotions, and virtues. Would we really pay attention to Ads if their were only words and not images? I don't think so...The slogan for Sprite (owned by Coca-Cola) wasn't wrong when they proclaimed: 'Image is nothing thirst is evertything'. Trial and error make advertisment successful. Mass advertising is a game to push the smaller companies off the stage. The game is played with tricks, money, and ultimatly control or a media channel. Adverting leads to portray that a wanted lifestyle is beyond the reach of all except for the wealthy. This leads to a greedy and materialistic society. Following this you'll find and Ad seeking donations for animals or inpovered children, but what you don't see is it foul play, or sincere. Deny them that privlilage Godrej says. Don't let the images become a part of our lives "The distorting mirow will need to shatter first before a floating world comes into view."
Thursday, October 21, 2010
Tuesday, October 19, 2010
Are Citizens Better Informed in the Information Society - Survey
Answer all questions truthfully and to the best of your ability. No Cheating!
Are citizens better informed in the information society?
1.) What is your age? _____
2.) Did you vote in the last election? Yes_____ No_____
3.) Are you Republican_____
Democrat _____
Other (Please List) _____
4.) Write an issue that we will be voting for on this years ballot___________________________________________________________________
5.) Name 2 candidates for Governor of California: __________________________________ &___________________________________
6.) How long do you spend in hours per week:
Watching TV_____
On your Smartphone (looking at information) _____
Listening to the Radio _____
Using the internet _____
7.) Who is our current governor? _______________________________________________
All information will remain anonymous. This is a simple survey to attempt to identify how well citizens are informed in the information society. NDNU Student Research: Claudia Ayerdis
Are citizens better informed in the information society?
1.) What is your age? _____
2.) Did you vote in the last election? Yes_____ No_____
3.) Are you Republican_____
Democrat _____
Other (Please List) _____
4.) Write an issue that we will be voting for on this years ballot___________________________________________________________________
5.) Name 2 candidates for Governor of California: __________________________________ &___________________________________
6.) How long do you spend in hours per week:
Watching TV_____
On your Smartphone (looking at information) _____
Listening to the Radio _____
Using the internet _____
7.) Who is our current governor? _______________________________________________
All information will remain anonymous. This is a simple survey to attempt to identify how well citizens are informed in the information society. NDNU Student Research: Claudia Ayerdis
Tuesday, October 12, 2010
Dear CNN
http://www.cnn.com/feedback/
October 13, 2010
Dear CNN,
I would like to begin by congratulating the team on a site well built. The viewer is able to quickly locate the search bar, view tabs with different categories, and immediately there after provide a selection of vides of current events. The three are important to today’s growing society of interactive media and less motivated voters. The combination of a strong, organized, and informative website is much needed to enable our recall and recognition of information easier.
The ease of locating the search bar on a news link is critical in keeping a viewer logged on to your site longer. In your CNN/ Opinion Research Corp. survey last week it appears that only a third of Democrats are enthusiastic about voting this year. With that being stated if a news site can’t provide an easy way for a voter to find information the third may soon become a fourth. I was able to type in a key word (ex: Meg Whitman) and not only did I get a hit on the actual topic but also other topics outlining the category. I personally tend to be a selective ready, so this feature helps me view other interesting controversy between my search and related topics. A comment on http://www.epinions.com about CNN reads, “…and best of all it is so very easy to navigate your way through all of it!”
Next the tabs and sub-categories that our outlined and in bold. Navigation to these areas is easy with contrasting colors, no pop-ups, and few advertisement that is not distracting. My favorite part of your main page within the Edition: US Home page would have to be the twelve categories you provide towards the bottom of the page with bullet points of topics within those categories. With this being said on October 12, 2010 I reviewed the Political category. CNN’s views appear fair, informative, and provide substantive content with little humor and hype where needed. In an article published on http://www.news-ratings.com/cnn, they write that CNN is “…written by professionals, as they cover essential topics…” “CNN.com is among the world's leaders in online news and information delivery.”
The ratio of video, audio, and writing also helps a less motivated voter easily familiarize themselves with the site. Throughout the videos I viewed there is credibility lying within the sources you provide. This as you know is extremely important as it not only provides a trust between the reader and viewers, but become a source for less educated voters to educate themselves on what their community, state, government, and overall society is about.
In all the team of over 4000 professionals that make CNN come together is doing a great job. Keep up the good work in providing voters like myself an easy and interactive way of gaining information. Easy search, clear topics, and supporting videos all make CNN one of the top choices in news of our world today, tomorrow, and the future.
Sincerely,
Claudia Ayerdis
Student of Knowledge
October 13, 2010
Dear CNN,
I would like to begin by congratulating the team on a site well built. The viewer is able to quickly locate the search bar, view tabs with different categories, and immediately there after provide a selection of vides of current events. The three are important to today’s growing society of interactive media and less motivated voters. The combination of a strong, organized, and informative website is much needed to enable our recall and recognition of information easier.
The ease of locating the search bar on a news link is critical in keeping a viewer logged on to your site longer. In your CNN/ Opinion Research Corp. survey last week it appears that only a third of Democrats are enthusiastic about voting this year. With that being stated if a news site can’t provide an easy way for a voter to find information the third may soon become a fourth. I was able to type in a key word (ex: Meg Whitman) and not only did I get a hit on the actual topic but also other topics outlining the category. I personally tend to be a selective ready, so this feature helps me view other interesting controversy between my search and related topics. A comment on http://www.epinions.com about CNN reads, “…and best of all it is so very easy to navigate your way through all of it!”
Next the tabs and sub-categories that our outlined and in bold. Navigation to these areas is easy with contrasting colors, no pop-ups, and few advertisement that is not distracting. My favorite part of your main page within the Edition: US Home page would have to be the twelve categories you provide towards the bottom of the page with bullet points of topics within those categories. With this being said on October 12, 2010 I reviewed the Political category. CNN’s views appear fair, informative, and provide substantive content with little humor and hype where needed. In an article published on http://www.news-ratings.com/cnn, they write that CNN is “…written by professionals, as they cover essential topics…” “CNN.com is among the world's leaders in online news and information delivery.”
The ratio of video, audio, and writing also helps a less motivated voter easily familiarize themselves with the site. Throughout the videos I viewed there is credibility lying within the sources you provide. This as you know is extremely important as it not only provides a trust between the reader and viewers, but become a source for less educated voters to educate themselves on what their community, state, government, and overall society is about.
In all the team of over 4000 professionals that make CNN come together is doing a great job. Keep up the good work in providing voters like myself an easy and interactive way of gaining information. Easy search, clear topics, and supporting videos all make CNN one of the top choices in news of our world today, tomorrow, and the future.
Sincerely,
Claudia Ayerdis
Student of Knowledge
Thursday, October 7, 2010
CNN U.S as my chosen Media Outlet
I haven't chosen what stories exactly I will be covering, but I do know that I will focus on California Politics. My focus will be to look into articles pertaining to Meg Whitman, Jerry Brown, Barbera Boxer, and similar candidates. I will be watching their videos and reading the reports.
Commonwealth Games
This is an international, multi-sport even that is held every four years. The games includ thousands of elite nations (http://en.wikipedia.org/wiki/List_of_members_of_the_Commonwealth_of_Nations).
In the games they play sports similar to the ones used in the Olympics as well as lawn bowls (Bowls is a sport in which the objective is to roll slightly asymmetric balls, called bowls, so that they stop close to a smaller—normally white—bowl called the "jack" or "kitty". Bowls, either flat- or crown-green, is usually played outdoors, on grass and synthetic surfaces. Flat-green bows can also be played indoors on synthetic surfaces.), rugby sevens (http://en.wikipedia.org/wiki/Rugby_sevens) and netball (Netball is a ball sport played between two teams of seven players. The sport shares many similarities with basketball, having been derived from early versions of women's basketball.).
The Commonwealth Games Federation (CGF), which also controls the sporting programme and selects the host cities. The first even was held in 1930. There are currently 54 members of the Commonwealth of Nations, and 71 teams participate in the Games.
This information was found on good ol' wiki :)
Here is a video of what the Commonwealth Games are about:
It is the opening ceremony in Delhi http://www.youtube.com/watch?v=MkSWE9UZjdE&feature=related
In the games they play sports similar to the ones used in the Olympics as well as lawn bowls (Bowls is a sport in which the objective is to roll slightly asymmetric balls, called bowls, so that they stop close to a smaller—normally white—bowl called the "jack" or "kitty". Bowls, either flat- or crown-green, is usually played outdoors, on grass and synthetic surfaces. Flat-green bows can also be played indoors on synthetic surfaces.), rugby sevens (http://en.wikipedia.org/wiki/Rugby_sevens) and netball (Netball is a ball sport played between two teams of seven players. The sport shares many similarities with basketball, having been derived from early versions of women's basketball.).
The Commonwealth Games Federation (CGF), which also controls the sporting programme and selects the host cities. The first even was held in 1930. There are currently 54 members of the Commonwealth of Nations, and 71 teams participate in the Games.
This information was found on good ol' wiki :)
Here is a video of what the Commonwealth Games are about:
It is the opening ceremony in Delhi http://www.youtube.com/watch?v=MkSWE9UZjdE&feature=related
Tuesday, October 5, 2010
International Press: http://australianetwork.com
http://australianetworknews.com/
I reviewed all of the NEWS & ANALYSIS ON DEMAND for the date of October 5, 2010.
The first topic that came up was about a meeting for the first time of Chinas Primer and Japans Prime minister in Brussels. A Chinese fishing troller rammed Japanese cost guard ship, which lead Beijing to briefly suspend all high level communications with Tokyo.
This is world news that directly does not affect Australia.
Second topic is on the Australian Reserve Bank. Covering the news of it granting to let borrowers to leave their interest rates unchanged. Businesses in this country are still very slow as well as retailers. Mortgage holders are relieved that the rates of their loans have not increased. The Reserve bank may not be able to hold out this suspension for long and it is likely in November the rates will go up. The official cash rate is still at 4.50% but has lowered the Australian dollar one cent lower.
This directly affects Australian lenders, holder, business, retailers, and consumers. This will allow people to continue to spend, businesses to keep their current employers, loan holders to be able to continue making current payments, and the lender, well don’t make more money, but will most likely continue receiving payments.
Third: Troop Trip
Australia’s Prime Minister, Julia Gillard, shows her dedication to supporting the Australian troops in Afghanistan. Australian Opposition Leader, Tony Abbott, is said to have declined his visit to the troops. He instead went to the UK Conference, but he could have done both as Gillard did. Gillard slightly made fun of the sleeping patters that Abbott has but confirms her commitment to the troops. Following that was a televised meeting between Gillard and Nato Secretary General, Andres Fogh Rassmusen, to join together and keep working on the economic shock. There was also a second meeting including Jose Manuel Barroso, European Commission President, for a treaty that there is much work to be done.
This news indirectly affects the people of Australia. Gillard is diligent to her responsibilities. She was able to make a successful visit to the Australian troops in Afghanistan and show her commitment to the people and those defending it. The fact that she also makes it to the Conference shows that she is able to prioritize and organize herself more successfully than Abbott.
Fourth: Global Consensus
Pakistani television has been showing a video filed on September 30, 2010 on the boarder with Afghanistan. It shows what appears to be a NATO helicopters attached Pakistan soldiers, three were killed and three were wounded. The Pakistani government has closed a key coalition gate to Pakistan from Afghanistan. The US State Department spokesman, Philip Corwley is “downplaying” this act of closing the gate. NATO has apologized for the venture in to Pakistan. They urge them to open up the gate so the people avoiding or getting away from Taliban may still do so. The US is working with Pakistan in regards to the closer so they can produce some time of results. For NATO they hope for sooner than later because of the fighting going on, on the other side of the boarder.
This clip is the first one that shows prejudice. The quote “downplaying” shows a bias coverage towards the United States in regards to this matter. This does not immediately affect the people of Australia. This is world news.
Common Grounds: China & UN Climate Change Conference
China needs financial and technological control. UN wants China to be it’s leader and wants China to reduce Beijing’s carbon emissions by half before 2020. The US agreed to also reduce their emissions.
This affects all countries, merly becase this is a international conference the UN is holding in Mexico to help the enviroment
I reviewed all of the NEWS & ANALYSIS ON DEMAND for the date of October 5, 2010.
The first topic that came up was about a meeting for the first time of Chinas Primer and Japans Prime minister in Brussels. A Chinese fishing troller rammed Japanese cost guard ship, which lead Beijing to briefly suspend all high level communications with Tokyo.
This is world news that directly does not affect Australia.
Second topic is on the Australian Reserve Bank. Covering the news of it granting to let borrowers to leave their interest rates unchanged. Businesses in this country are still very slow as well as retailers. Mortgage holders are relieved that the rates of their loans have not increased. The Reserve bank may not be able to hold out this suspension for long and it is likely in November the rates will go up. The official cash rate is still at 4.50% but has lowered the Australian dollar one cent lower.
This directly affects Australian lenders, holder, business, retailers, and consumers. This will allow people to continue to spend, businesses to keep their current employers, loan holders to be able to continue making current payments, and the lender, well don’t make more money, but will most likely continue receiving payments.
Third: Troop Trip
Australia’s Prime Minister, Julia Gillard, shows her dedication to supporting the Australian troops in Afghanistan. Australian Opposition Leader, Tony Abbott, is said to have declined his visit to the troops. He instead went to the UK Conference, but he could have done both as Gillard did. Gillard slightly made fun of the sleeping patters that Abbott has but confirms her commitment to the troops. Following that was a televised meeting between Gillard and Nato Secretary General, Andres Fogh Rassmusen, to join together and keep working on the economic shock. There was also a second meeting including Jose Manuel Barroso, European Commission President, for a treaty that there is much work to be done.
This news indirectly affects the people of Australia. Gillard is diligent to her responsibilities. She was able to make a successful visit to the Australian troops in Afghanistan and show her commitment to the people and those defending it. The fact that she also makes it to the Conference shows that she is able to prioritize and organize herself more successfully than Abbott.
Fourth: Global Consensus
Pakistani television has been showing a video filed on September 30, 2010 on the boarder with Afghanistan. It shows what appears to be a NATO helicopters attached Pakistan soldiers, three were killed and three were wounded. The Pakistani government has closed a key coalition gate to Pakistan from Afghanistan. The US State Department spokesman, Philip Corwley is “downplaying” this act of closing the gate. NATO has apologized for the venture in to Pakistan. They urge them to open up the gate so the people avoiding or getting away from Taliban may still do so. The US is working with Pakistan in regards to the closer so they can produce some time of results. For NATO they hope for sooner than later because of the fighting going on, on the other side of the boarder.
This clip is the first one that shows prejudice. The quote “downplaying” shows a bias coverage towards the United States in regards to this matter. This does not immediately affect the people of Australia. This is world news.
Common Grounds: China & UN Climate Change Conference
China needs financial and technological control. UN wants China to be it’s leader and wants China to reduce Beijing’s carbon emissions by half before 2020. The US agreed to also reduce their emissions.
This affects all countries, merly becase this is a international conference the UN is holding in Mexico to help the enviroment
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